How is AI impacting the marketer - and the customer?

Posted on: 2017-06-28 in Opinion


Act-On CMO Michelle Huff investigates the impact of AI on the marketing industry and what marketers need to do to keep up with the times.  


 

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Blend it like a marketer

Posted on: 2017-06-06 in Opinion


Marc Duke, non-executive director at brainbroker explains why blended marketing is the way of the future.

 

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The benefits of influencer marketing in B2B

Posted on: 2017-05-19 in Opinion


Influencer marketing is an important component of B2B PR. Sylvia Laws, MD, Technical Associates Group explains why and how to use it. 

 

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5 ways to influence your influencers

Posted on: 2017-03-06 in How To


In B2B PR, influence is about trust. To build and gain trust from industry experts, stakeholders, and subsequently potential customers there are a number of different marketing tactics you can use:

 

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Marketing technically complex issues to a broader audience

Posted on: 2017-02-14 in Opinion


MWWPR Account Director Devika Mistry explains why B2B PR professionals should on occasion market their content to a broader audience, and how to go about it… 


 

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Five key tips for using voice overs to produce a pitch perfect marketing campaign

Posted on: 2017-01-11 in Opinion


bodalgo.com's Armin Hierstetter knows what you should do to make your next voiceover perfect...

 

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Five reasons why B2B PRs should embrace listicles

Posted on: 2016-12-05 in Opinion


Jacki Vause, CEO at Dimoso discusses listicles as a handy tool for B2B PR.

 

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How to use PR to create an amazing link building strategy

Posted on: 2016-11-11 in Opinion


Stavros Vichos, Head of Marketing at Access Self Storage explains how you can use PR to boost your SEO strategy...

 

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How to build brand trust and content marketing nirvana

Posted on: 2016-10-06 in Opinion


Mark Pinnes, Deputy Marketing Director at Flagship Consulting highlights the importance of trust in content marketing...


 

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The B2B PR blog wins a UK Agency Award

Posted on: 2016-09-22


‚ÄčWe’re proud to announce that The B2B PR Blog has won the Best Agency Blog Award at this year’s UK Agency Awards. (Again!)
 
 

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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