Posted on: 2016-08-23 in OpinionTweet
It doesn’t wear its heart on its sleeve, and the businesses involved are rarely household names. So creativity is vitally important in B2B PR to generate awareness amongst press, says Sophie Naylor, Managing Director of Franklin Rae.
Posted on: 2016-06-22 in OpinionTweet
Jargon PR’s Lilian Smit calls on the industry to keep being creative.
Posted on: 2016-05-27 in OpinionTweet
If you're still using the same marketing tools as 10 years ago, you will be left behind! Bodalgo.com's Armin Hierstetter explains.
Posted on: 2016-05-09 in OpinionTweet
Are your B2B articles understandable enough? The Media Coach's Lindsay Williams has some tips on talking to the media.
Posted on: 2016-03-24 in OpinionTweet
Making noise isn't the same as making music! Acuity's Ian McCawley explains the flaws of "vanity" PR.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].
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