Stop hiding behind your screen!

Posted on: 2016-07-21 in Opinion


Tim Bond, Group Head of PR at the DMA urges the next generation of PR professionals to stop relying solely on email communication... 

 

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Five PR strategies for your next product launch

Posted on: 2016-06-30 in Opinion


If you’re serious about getting media coverage, you need to take a much more creative approach than simply sending a press release, says journalist and PR coach Janet Murray...

 

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The rise of 'automated' journalism and what it means for PR

Posted on: 2016-06-22 in Opinion


Jargon PR’s Lilian Smit calls on the industry to keep being creative.

 

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Marketing For Millennials: Your B2B PR Needs Adjusting!

Posted on: 2016-05-27 in Opinion


If you're still using the same marketing tools as 10 years ago, you will be left behind! Bodalgo.com's Armin Hierstetter explains.  

 

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You may think you don’t have to dumb down your story – you’re wrong

Posted on: 2016-05-09 in Opinion


Are your B2B articles understandable enough? The Media Coach's Lindsay Williams has some tips on talking to the media.  


 

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Stop wasting your breath: in digital space, no one can hear a PR scream

Posted on: 2016-03-24 in Opinion


Making noise isn't the same as making music! Acuity's Ian McCawley explains the flaws of "vanity" PR. 

 

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An integrated marketing case study

Posted on: 2016-03-10 in How To


Great marketing begins at home! The star of TopLine Comms' latest case study is none other than...TopLine Comms

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Starting a graduate career in PR

Posted on: 2016-02-16 in Opinion


A PR career isn't for just ANYONE. An Inspiring Interns expert explains what you'll need to survive and thrive in this highly competitive industry! 

 

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“Dear PR people”: using tech to become pitch perfect

Posted on: 2016-02-09 in How To


Are you annoying journalists? Bullhorn's Peter Linas says the right tech can have them singing your praises. 

 

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The ONE question you should ask any potential employer… Advice for ambitious people only!

Posted on: 2016-01-08 in Opinion


Need to find the perfect job? B2B PR Blog editor and TopLine Comms CEO Heather Baker gives advice on what to do to make it happen...
 

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2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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