Top tips to maximise exposure at events

Posted on: 2018-03-20 in How To

Pamela Badham, PR Director from Mum’s Enterprise Roadshow shares some of her top tips for maximising the value of PR at exhibitions.


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The value of PR in a digital world

Posted on: 2018-03-05 in Opinion

Ruth Barrows from The Marketing Pod discusses the latest challenges and trends in PR, including the role of digital and the impact it is having on the industry.


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Introducing 4MinuteTech

Posted on: 2018-01-16 in Resources

Want to stay up to date with what’s happening in the world of tech? Here’s how you can.


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The Beginner’s Guide to a Data-Driven Public Relations Strategy

Posted on: 2017-11-16 in Opinion

Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy...


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Implementing a B2B Digital PR Strategy

Posted on: 2017-11-07 in How To

Amy Shaw, Digital PR Manager, Curated Digital outlines how to implement an effective digital B2B PR strategy...


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Is an influencer really going to share your content?

Posted on: 2017-10-12 in Opinion

Sylvia Laws, Managing Director, Technical Associates Group provides advice on how to get influencers to share your content. 


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Flexibility in PR: How technology makes it possible

Posted on: 2017-09-19 in Opinion

Damian Hanson, co-founder of cloud-based telephony system for agencies, CircleLoop, discusses the need for the PR industry to become more flexible, and how cloud technology can help facilitate this.


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Changing regulations from a PR perspective

Posted on: 2017-08-22 in How To

Jonathan Lenz, Account Director at CubanEight explains how to approach regulatory changes from a PR perspective.


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Are media opportunities drying up for B2B tech PR?

Posted on: 2017-07-24 in Opinion

Big Ideas Machine Director, James Kaye, investigates the current state of B2B PR and comments on the way forward... 


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How is AI impacting the marketer - and the customer?

Posted on: 2017-06-28 in Opinion

Act-On CMO Michelle Huff investigates the impact of AI on the marketing industry and what marketers need to do to keep up with the times.  


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About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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