B2B PR - Let's drop the jargon and increase the creative

Posted on: 2018-11-23 in Opinion   |   Tagged: b2b pr pr jargon

As a B2B PR consultant, it’s easy to get wrapped up in the idea that business-to-business communications predominantly involves white-washed, corporate messaging. And it does, but not to the extent you’d think. Kay Seago, Account Manager at  LEWIS Global Communications, B2B PR agency talks about how PR professionals need a little less jargon and a lot more creativity. 


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Creating Topical Relevance in Digital PR

Posted on: 2018-10-22 in Opinion   |   Tagged: b2b marketing b2b pr digital marketing digital pr digital pr lessons pr

Laura Hampton, Head of Marketing & PR at multi-award winning digital agency Impression shares lessons in relevance to guide digital PR strategies.

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Struggling to engage your CEO in comms? You’re not alone

Posted on: 2018-06-29 in Opinion

Laura Tallett, Director of Business & Corporate at Speed Communications explains why an engaged and visible CEO will drive credibility and respect for any business.

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B2B PR measurement – time to get serious

Posted on: 2018-05-08 in Opinion

Giles Peddy, SVP EMEA Corporate Development at LEWIS discusses the importance of measurement in B2B PR...


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Want to boost your Google ranking? PR could be the answer

Posted on: 2018-04-04 in How To

Anna King, Founder and Director of Scripsy explains how to can use PR to boost your business' Google ranking. 


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Top tips to maximise exposure at events

Posted on: 2018-03-20 in How To

Pamela Badham, PR Director from Mum’s Enterprise Roadshow shares some of her top tips for maximising the value of PR at exhibitions.


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The value of PR in a digital world

Posted on: 2018-03-05 in Opinion

Ruth Barrows from The Marketing Pod discusses the latest challenges and trends in PR, including the role of digital and the impact it is having on the industry.


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Introducing 4MinuteTech

Posted on: 2018-01-16 in Resources

Want to stay up to date with what’s happening in the world of tech? Here’s how you can.


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The Beginner’s Guide to a Data-Driven Public Relations Strategy

Posted on: 2017-11-16 in Opinion

Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy...


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Implementing a B2B Digital PR Strategy

Posted on: 2017-11-07 in How To

Amy Shaw, Digital PR Manager, Curated Digital outlines how to implement an effective digital B2B PR strategy...


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About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].


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