Managing client relationships

Posted on: 2019-07-31 in Opinion

Retaining clients can prove incredibly challenging for agencies. If you're not careful, all the money and effort you put into landing that prize client could go to waste if you don't treasure and manage your new relationship properly. With this in mind, we thought World Friendship Day presents the ideal opportunity to bolster and rekindle your client relationships!

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Why good PR is essential for a start-up

Posted on: 2019-04-04 in Opinion   |   Tagged: b2b pr start-up

Good PR can be a decisive advantage for a start-up. It makes sense: if your target audience don’t know what your business is, they’re far less likely to work with it.

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Junior media relations specialist needed!

Posted on: 2019-02-20 in Resources

Opportunity alert! Are you a budding media expert? TopLine Comms wants you!

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B2B PR - Let's drop the jargon and increase the creative

Posted on: 2018-11-23 in Opinion   |   Tagged: b2b pr pr jargon

As a B2B PR consultant, it’s easy to get wrapped up in the idea that business-to-business communications predominantly involves white-washed, corporate messaging. And it does, but not to the extent you’d think. 


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Creating Topical Relevance in Digital PR

Posted on: 2018-10-22 in Opinion   |   Tagged: b2b marketing b2b pr digital marketing digital pr digital pr lessons pr

Laura Hampton, Head of Marketing & PR at multi-award winning digital agency Impression shares lessons in relevance to guide digital PR strategies.

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Struggling to engage your CEO in comms? You’re not alone

Posted on: 2018-06-29 in Opinion

Laura Tallett, Director of Business & Corporate at Speed Communications explains why an engaged and visible CEO will drive credibility and respect for any business.

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B2B PR measurement – time to get serious

Posted on: 2018-05-08 in Opinion

Giles Peddy, SVP EMEA Corporate Development at LEWIS discusses the importance of measurement in B2B PR...


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Want to boost your Google ranking? PR could be the answer

Posted on: 2018-04-04 in How To

Anna King, Founder and Director of Scripsy explains how to can use PR to boost your business' Google ranking. 


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Top tips to maximise exposure at events

Posted on: 2018-03-20 in How To

Pamela Badham, PR Director from Mum’s Enterprise Roadshow shares some of her top tips for maximising the value of PR at exhibitions.


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The value of PR in a digital world

Posted on: 2018-03-05 in Opinion

Ruth Barrows from The Marketing Pod discusses the latest challenges and trends in PR, including the role of digital and the impact it is having on the industry.


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UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].


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