Some pretty poor ideas for press releases

Posted on: 2012-06-18 in Steaming Barrel   |   Tagged: bad media release bad pr examples bad press release newsworthy

For God’s sake – these are not stories!

I don’t want to be mean, so I’m not going to name and shame directly (you can find them yourself on the web if you’re really keen), and I won’t include hyperlinks, but these are some massive non-stories that have been ‘released’ in the last two weeks:

  • <Company> Implements Special Offer on Bat Surveys until End of June
  • Summer holiday savings with <Company>
  • <Company’s> Customers Profit from Money Saving Offers Online
  • <Company> Provides Free Samples on Wide Range of Flooring Products
  • <Company’s> Employee Celebrates Record Length of Service and Dedication (it’s 16 years if you were wondering – will they do a 17-year version next year?)
  • Special Offer Now on from <Company>  for a Limited Time Only
  • <Company> Announces New Website Launch
  • <Company> Increase Service Offerings to all Customers
  • Get snapping and win M&S vouchers


I urge you to read my post on what doesn't make a news story.

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About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].


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