Top 50 UK PR Blogs FAQs

Posted on: 2012-07-02 in Opinion   |   Tagged: blog ranking pr blogs uk


Information on how we compiled our ranking of the Top 50 UK PR Blogs.

What was the methodology for compiling the ranking of the UK’s Top 50 PR Blogs of 2012?

These are the steps we followed to compile the ranking of the UK’s Top 50 PR Blogs (covering both B2B and B2C):

  1. We created a long list: We trawled the web for PR blogs from the UK, to create our original long list of 49 blogs, based on the assumption that Google should already have found most of the good ones.
  2. We asked the industry for help in making our long list even longer: We sent out requests to the PR industry on Response Source, Gorkana, LinkedIn and Twitter, asking PR professionals to submit blogs to be considered for the ranking. This brought our total to 74 blogs.
  3. We scored the blogs: We chose to score all 74 blogs on 10 criteria. We’re not going to share the specifics but we will let you know that we chose ten factors (from Alexa ranking to various measures of social engagement) that we know are relevant and we weighted them equally so that no single score or dimension could significantly influence the outcome. However, where two blogs achieved the same final score, we used their Alexa score to order their ranking.

How would the B2B PR Blog score based on these criteria?

We’d come in around number 19 I believe.

How can I submit a blog to be included in the next ranking?

If your blog hasn’t been featured on the top 50 and you’re suspicious that it might not even have been on the long list, then please do submit it via email to ensure that it can be considered for the next ranking, which will be out in July 2013.

What can a blogger do to improve their blog’s position in the ranking?

Produce frequent, high quality, interesting content and work on increasing audience engagement.

View the ranking of the UK's Top 50 PR Blogs and our commentary on the ranking.


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About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.

 

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