Posted on: 2012-10-02 in How To | Tagged: account management how to manage difficult people how to manage people how to manage people effectively managing creative people managing people pr account manager
This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook. By @TopLineFounder.
As an AM, the buck stops with you. That means that when it comes to people management, you are responsible for making sure your team members deliver what they are supposed to deliver. And if they don’t, I’m afraid to say that you are to blame.
It is never acceptable to tell a client that something hasn’t been done because your AE didn’t do it. As the AM, even once you have delegated a piece of work, it is your responsibility to set yourself a reminder to follow up ahead of the deadline and check that it has been done to standard (or is on its way).
If it hasn’t, you have every right to be annoyed, but that’s beside the point! Right now, you need to focus on implementing Plan B to get that work done. It’s the cross you have to bear: any spelling error in a release that goes out, any unprofessional email (e.g. account director asking the client something they have already told you), and any instance in which your team is poorly informed (or uninformed) about something happening on the account is your fault. Don’t rely on your team to read something because you said they must. Make sure they do it, because good client service is more important than pestering a team member.
So the question soon becomes, how do you get the most out of your team? Below I have compiled my tips for managing people, gleaned from experience.
Hungry for more? Download the Account Manager's Handbook in its entirety by clicking here.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.
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