Become a B2B PR Blog Columnist

Posted on: 2013-03-15 in Opinion   |   Tagged: account director b2b pr

We're looking for Account Directors to blog for us! 

Calling all ambitious Account Directors. I'm well aware that within five years you'll be running the show, and so I'm looking for up to five future captains of the PR industry to become regular columnists on the B2B PR Blog's newest section: Industry Watch.

What's entailed?


  • Once a month, you'll be asked to contribute a post in which you analyse the major business stories of the previous week, how the PR teams behind them have handled themselves, and what the industry has to learn from them.
  • In return you'll get a link to your agency's website, lots of social media lovin' and an invite to our exclusive guest contributor summer brunch. It's also a great opportunity to showcase your strategic and analytical comms skills.

The ideal B2B PR Blog columnist is:


  • Knowledgeable about PR and comms (especially B2B).
  • An excellent writer. I'm not looking for someone to quickly repurpose something they found on the web, or dig out some old content and slap a new heading on it (sadly, many of the pitches I get for guest posts are unimaginative and poorly drafted - the standards on this blog are high and I don't want to let them slip!).
  • Opinionated.
  • Committed / reliable (I don't want to have to chase for your posts).

Please email me if you're interested or know someone who might be a good fit. I'd need a short bio and a writing sample: [email protected]

Are you interested in contributing to the B2B PR Blog? Sign up here for our fortnightly updates on the B2B PR Blog's top posts, competitions and opportunities to contribute.


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About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.


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