Introducing the PR Account Manager’s Handbook

Posted on: 2013-06-27 in eBooks   |   Tagged: pr account management

Now available to download free as an ebook

So you have made it to account management.  Congratulations!  You are now in your agency’s key role.  While the position of account management can be incredibly challenging, it can also be both rewarding and educational. It is a big jump from senior account executive to account manager, but unfortunately most new account managers receive very little training on how to succeed in their new role. This is why I wrote The PR Account Manager’s Handbook, to help account managers become nothing short of smashing.

This ebook covers:

  • The skills you need (and where you can get them)
  • Resources that will make your life infinitely easier
  • The tricks you can keep up your sleeve to ensure you never fail to impress
  • And the best way to handle everything from meetings to difficult people

Interested? You can download the PR Account Manager’s Handbook for free here.

Heather Baker is the founder of TopLine Comms, a B2B PR and digital marketing agency, and the editor of the B2B PR Blog. She has worked with dozens of PR account managers, both under and alongside them while moving up the ranks at PR agencies, and in her capacity as CEO.

You can find Heather on Twitter
@TopLineFounder or contact her via email: [email protected]

UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].


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