We've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.
Thousands of companies outsource their PR every year. Working with a PR agency can be rewarding, helping your company grow by raising awareness, bringing in leads, improving employee satisfaction and building brand loyalty. But not every agency-client relationship is a resounding success. Sometimes the chemistry’s not right, the expectations are not clearly managed, or the agency simply fails to deliver.
To maximise your chances of success, start by appointing the right agency.
We've put together an ebook with 8 steps to hiring a PR agency that will ensure you choose a team that will work diligently to achieve your business outcomes and become an extension of your marketing and sales team.
We cover the process in detail, including tips on how to evaluate the contenders to create a shortlist, budget setting, and pointers on what will make or break the success of your partnership.
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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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