How To
Our guides to doing all the things you need to do to make your B2B PR strategy a success.Communicating with stakeholders in the channel
Posted on: 2012-06-26 in How To | Tagged: b2b pr channel channel pr var
TweetBy Heather Baker, @TopLineFounder
The IT channel explained
Posted on: 2012-06-25 in How To | Tagged: b2b pr channel pr distributor technology pr var vendor
TweetAny series on channel communications needs to start with an overview of the channel. Heather Baker, whose B2B communications consultancy was recently nominated for CRN’s Channel Marketing Agency of the Year Award, provides an intro to the channel for people in PR.
Communicating with the channel
Posted on: 2012-06-25 in How To | Tagged: channel crn it distributor sara yirrell var
TweetA directory of all our posts on channel communications.
Embargoes: for immediate release
Posted on: 2012-06-22 in How To | Tagged: b2b pr embargo press release
TweetCharlotte Ward, TopLine Communications, @Charloot explains the concept of a press release embargo.
UK press release distribution options
Posted on: 2012-06-21 in How To | Tagged: free press release sites newswire press release distribution response source
TweetBy Heather Baker, @TopLineFounder
A list of UK analysts
Posted on: 2012-06-20 in How To | Tagged: analyst relations forrester freeform dynamics gartner idc uk analysts
TweetOur list of analyst firms in the UK, thanks to James Beckham, from TopLine Communications, @jimbeckham.
Some good B2B press releases
Posted on: 2012-06-19 in How To | Tagged: good press release press release press release example
TweetBy Lynne Goulding (@Lynne_G18) of TopLine Communications
The social media release
Posted on: 2012-06-15 in How To | Tagged: press release social media press release social media release
TweetAs part of our series on the humble press release, Adam Ketterer (@Adam_Ketterer), from TopLine Communications, looks at the social media release.
How to write a press release
Posted on: 2012-06-14 in How To | Tagged: b2b press release press release press release format press release structure write a media release
TweetNow that you know what a press release is, and you’ve established that your story is newsworthy, Niamh Kinsella (@minteressant), from TopLine Communications provides a detailed guide to writing a press release.
What DOES make a news story
Posted on: 2012-06-13 in How To | Tagged: b2b pr media release newsworthy press release
TweetGood news stories might be hard to identify, but everyone has one, argues Heather Baker, MD of TopLine Communications. (@TopLineFounder)
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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