Opinion

Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.

Creating Topical Relevance in Digital PR

Posted on: 2018-10-22 in Opinion   |   Tagged: b2b marketing b2b pr digital marketing digital pr digital pr lessons pr


Laura Hampton, Head of Marketing & PR at multi-award winning digital agency Impression shares lessons in relevance to guide digital PR strategies.

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Struggling to engage your CEO in comms? You’re not alone

Posted on: 2018-06-29 in Opinion


Laura Tallett, Director of Business & Corporate at Speed Communications explains why an engaged and visible CEO will drive credibility and respect for any business.

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B2B PR measurement – time to get serious

Posted on: 2018-05-08 in Opinion


Giles Peddy, SVP EMEA Corporate Development at LEWIS discusses the importance of measurement in B2B PR...

 

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The value of PR in a digital world

Posted on: 2018-03-05 in Opinion


Ruth Barrows from The Marketing Pod discusses the latest challenges and trends in PR, including the role of digital and the impact it is having on the industry.


 

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The Beginner’s Guide to a Data-Driven Public Relations Strategy

Posted on: 2017-11-16 in Opinion


Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy...

 

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Is an influencer really going to share your content?

Posted on: 2017-10-12 in Opinion


Sylvia Laws, Managing Director, Technical Associates Group provides advice on how to get influencers to share your content. 

 

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Flexibility in PR: How technology makes it possible

Posted on: 2017-09-19 in Opinion


Damian Hanson, co-founder of cloud-based telephony system for agencies, CircleLoop, discusses the need for the PR industry to become more flexible, and how cloud technology can help facilitate this.


 

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Are media opportunities drying up for B2B tech PR?

Posted on: 2017-07-24 in Opinion


Big Ideas Machine Director, James Kaye, investigates the current state of B2B PR and comments on the way forward... 

 

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How is AI impacting the marketer - and the customer?

Posted on: 2017-06-28 in Opinion


Act-On CMO Michelle Huff investigates the impact of AI on the marketing industry and what marketers need to do to keep up with the times.  


 

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Blend it like a marketer

Posted on: 2017-06-06 in Opinion


Marc Duke, non-executive director at brainbroker explains why blended marketing is the way of the future.

 

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About this blog

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].

 

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