As a B2B PR consultant, it’s easy to get wrapped up in the idea that business-to-business communications predominantly involves white-washed, corporate messaging. And it does, but not to the extent you’d think. Kay Seago, Account Manager at LEWIS Global Communications, B2B PR agency talks about how PR professionals need a little less jargon and a lot more creativity.
Laura Hampton, Head of Marketing & PR at multi-award winning digital agency Impression shares lessons in relevance to guide digital PR strategies.
Posted on: 2018-06-29 in OpinionTweet
Laura Tallett, Director of Business & Corporate at Speed Communications explains why an engaged and visible CEO will drive credibility and respect for any business.
Posted on: 2017-11-16 in OpinionTweet
Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy...
Posted on: 2017-10-12 in OpinionTweet
Sylvia Laws, Managing Director, Technical Associates Group provides advice on how to get influencers to share your content.
Posted on: 2017-09-19 in OpinionTweet
Damian Hanson, co-founder of cloud-based telephony system for agencies, CircleLoop, discusses the need for the PR industry to become more flexible, and how cloud technology can help facilitate this.
Posted on: 2017-07-24 in OpinionTweet
Big Ideas Machine Director, James Kaye, investigates the current state of B2B PR and comments on the way forward...
Posted on: 2017-06-28 in OpinionTweet
Act-On CMO Michelle Huff investigates the impact of AI on the marketing industry and what marketers need to do to keep up with the times.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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