Posted on: 2019-07-31 in OpinionTweet
Retaining clients can prove incredibly challenging for agencies. If you're not careful, all the money and effort you put into landing that prize client could go to waste if you don't treasure and manage your new relationship properly. With this in mind, we thought World Friendship Day presents the ideal opportunity to bolster and rekindle your client relationships!
As a B2B PR consultant, it’s easy to get wrapped up in the idea that business-to-business communications predominantly involves white-washed, corporate messaging. And it does, but not to the extent you’d think.
Laura Hampton, Head of Marketing & PR at multi-award winning digital agency Impression shares lessons in relevance to guide digital PR strategies.
Posted on: 2018-06-29 in OpinionTweet
Laura Tallett, Director of Business & Corporate at Speed Communications explains why an engaged and visible CEO will drive credibility and respect for any business.
Posted on: 2017-11-16 in OpinionTweet
Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy...
Posted on: 2017-10-12 in OpinionTweet
Sylvia Laws, Managing Director, Technical Associates Group provides advice on how to get influencers to share your content.
Posted on: 2017-09-19 in OpinionTweet
Damian Hanson, co-founder of cloud-based telephony system for agencies, CircleLoop, discusses the need for the PR industry to become more flexible, and how cloud technology can help facilitate this.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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