Opinion

Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.

What's Next? Why M & S Need Something Exceptional to Talk About

Posted on: 2013-04-18 in Opinion   |   Tagged: industry watch


Simon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.

 

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PR in the time of #Thatcher

Posted on: 2013-04-12 in Opinion   |   Tagged: industry watch jess matthias


If there is such thing as an ordinary week, this week has certainly not been one, by Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency, Wordville.

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The Big Data Showdown

Posted on: 2013-04-05 in Opinion   |   Tagged: industry watch lucy davies


We're knee-deep in Big Data stories, but are they adding anything to the debate, asks Lucy Davies (@LucyDesaDavies

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An app-ealing take on the acquisition story – Summly and Yahoo

Posted on: 2013-04-02 in Opinion   |   Tagged: industry watch industry watch


By Annabel Parkinson, CubanEight @CubanEightPR @AnnabelFlora

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Industry Watch: Budgets and International Happiness

Posted on: 2013-03-25 in Opinion   |   Tagged: aimee postle industry watch


The first in our series looking at the PR winners and losers from the previous week’s headlines. By Aimee Postle (@AimeePostle), a dual-qualified PR and marketing account director at Warwick-based automotive and cleantech specialist agency Prova PR.

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Become a B2B PR Blog Columnist

Posted on: 2013-03-15 in Opinion   |   Tagged: account director b2b pr


We're looking for Account Directors to blog for us! 

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Here's what I know about PR agencies

Posted on: 2012-10-19 in Opinion   |   Tagged: pr agencies robert corbishley working with pr agencies xerox


The client’s take on working with PR consultancies. By @RobCorbXerox

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PRCA: SME v individual membership

Posted on: 2012-09-16 in Opinion   |   Tagged: mike maynard prca prca membership


The email from Mike Maynard, MD at Napier, that resulted in the story in PR Week. A follow-on from my post on the PRCA and value for money for consultancies.

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Further comment on the question of PRCA value for SMEs

Posted on: 2012-09-16 in Opinion   |   Tagged: prca prca membership


Some comments from agency heads in response to my post on whether the PRCA offers value for consultancies.

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Does the PRCA offer value for money for consultancies?

Posted on: 2012-09-13 in Opinion   |   Tagged: francis ingham prca prca events prca membership


Below: The conversation with Matt Cartmell that resulted in a story in PR Week last Thursday. The issue goes much deeper than the story suggested, and because much of my argument centres on the issue of misrepresentation, I do not believe that the PRCA’s response that the membership numbers speak for themselves is a strong one. I’d love to hear feedback from others in the industry though, as I know there are agencies that believe they get a great deal, and others who feel differently. By @TopLineFounder (HB).

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About this blog

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].

 

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