Posted on: 2013-04-18 in Opinion | Tagged: industry watch
TweetSimon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.
Posted on: 2013-04-12 in Opinion | Tagged: industry watch jess matthias
TweetIf there is such thing as an ordinary week, this week has certainly not been one, by Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency, Wordville.
Posted on: 2013-04-05 in Opinion | Tagged: industry watch lucy davies
TweetWe're knee-deep in Big Data stories, but are they adding anything to the debate, asks Lucy Davies (@LucyDesaDavies)
Posted on: 2013-04-02 in Opinion | Tagged: industry watch industry watch
TweetBy Annabel Parkinson, CubanEight @CubanEightPR @AnnabelFlora
Posted on: 2013-03-25 in Opinion | Tagged: aimee postle industry watch
TweetThe first in our series looking at the PR winners and losers from the previous week’s headlines. By Aimee Postle (@AimeePostle), a dual-qualified PR and marketing account director at Warwick-based automotive and cleantech specialist agency Prova PR.
Posted on: 2013-03-15 in Opinion | Tagged: account director b2b pr
TweetWe're looking for Account Directors to blog for us!
Posted on: 2012-10-19 in Opinion | Tagged: pr agencies robert corbishley working with pr agencies xerox
TweetThe client’s take on working with PR consultancies. By @RobCorbXerox
Posted on: 2012-09-16 in Opinion | Tagged: mike maynard prca prca membership
TweetThe email from Mike Maynard, MD at Napier, that resulted in the story in PR Week. A follow-on from my post on the PRCA and value for money for consultancies.
Posted on: 2012-09-16 in Opinion | Tagged: prca prca membership
TweetSome comments from agency heads in response to my post on whether the PRCA offers value for consultancies.
Posted on: 2012-09-13 in Opinion | Tagged: francis ingham prca prca events prca membership
TweetBelow: The conversation with Matt Cartmell that resulted in a story in PR Week last Thursday. The issue goes much deeper than the story suggested, and because much of my argument centres on the issue of misrepresentation, I do not believe that the PRCA’s response that the membership numbers speak for themselves is a strong one. I’d love to hear feedback from others in the industry though, as I know there are agencies that believe they get a great deal, and others who feel differently. By @TopLineFounder (HB).
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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