Opinion
Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.Primark under the spotlight in Bangladesh
Posted on: 2013-04-30 in Opinion | Tagged: industry watch
TweetJulian Rea (@julianrea), Executive Director at CitySavvy, explains how in one 155-word statement Primark repositioned itself from callous corporate exploiter of the poor, to the only one brave enough to recognise its moral duty to help victims of the Bangladesh garment factory disaster.
Rotten Apples? Reporting bad news in the papers
Posted on: 2013-04-26 in Opinion | Tagged: industry watch lisa gillingham
TweetMost business titles went for the low hanging fruit this week when Apple announced its disappointing results, according to Lisa Gillingham (@lisagillingham), Account Director at Bray Leino.
What's Next? Why M & S Need Something Exceptional to Talk About
Posted on: 2013-04-18 in Opinion | Tagged: industry watch
TweetSimon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.
PR in the time of #Thatcher
Posted on: 2013-04-12 in Opinion | Tagged: industry watch jess matthias
TweetIf there is such thing as an ordinary week, this week has certainly not been one, by Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency, Wordville.
The Big Data Showdown
Posted on: 2013-04-05 in Opinion | Tagged: industry watch lucy davies
TweetWe're knee-deep in Big Data stories, but are they adding anything to the debate, asks Lucy Davies (@LucyDesaDavies)
An app-ealing take on the acquisition story – Summly and Yahoo
Posted on: 2013-04-02 in Opinion | Tagged: industry watch industry watch
TweetBy Annabel Parkinson, CubanEight @CubanEightPR @AnnabelFlora
Industry Watch: Budgets and International Happiness
Posted on: 2013-03-25 in Opinion | Tagged: aimee postle industry watch
TweetThe first in our series looking at the PR winners and losers from the previous week’s headlines. By Aimee Postle (@AimeePostle), a dual-qualified PR and marketing account director at Warwick-based automotive and cleantech specialist agency Prova PR.
Become a B2B PR Blog Columnist
Posted on: 2013-03-15 in Opinion | Tagged: account director b2b pr
TweetWe're looking for Account Directors to blog for us!
Here's what I know about PR agencies
Posted on: 2012-10-19 in Opinion | Tagged: pr agencies robert corbishley working with pr agencies xerox
TweetThe client’s take on working with PR consultancies. By @RobCorbXerox
PRCA: SME v individual membership
Posted on: 2012-09-16 in Opinion | Tagged: mike maynard prca prca membership
TweetThe email from Mike Maynard, MD at Napier, that resulted in the story in PR Week. A follow-on from my post on the PRCA and value for money for consultancies.
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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