Opinion

Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.

Here's what I know about PR agencies

Posted on: 2012-10-19 in Opinion   |   Tagged: pr agencies robert corbishley working with pr agencies xerox


The client’s take on working with PR consultancies. By @RobCorbXerox

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PRCA: SME v individual membership

Posted on: 2012-09-16 in Opinion   |   Tagged: mike maynard prca prca membership


The email from Mike Maynard, MD at Napier, that resulted in the story in PR Week. A follow-on from my post on the PRCA and value for money for consultancies.

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Further comment on the question of PRCA value for SMEs

Posted on: 2012-09-16 in Opinion   |   Tagged: prca prca membership


Some comments from agency heads in response to my post on whether the PRCA offers value for consultancies.

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Does the PRCA offer value for money for consultancies?

Posted on: 2012-09-13 in Opinion   |   Tagged: francis ingham prca prca events prca membership


Below: The conversation with Matt Cartmell that resulted in a story in PR Week last Thursday. The issue goes much deeper than the story suggested, and because much of my argument centres on the issue of misrepresentation, I do not believe that the PRCA’s response that the membership numbers speak for themselves is a strong one. I’d love to hear feedback from others in the industry though, as I know there are agencies that believe they get a great deal, and others who feel differently. By @TopLineFounder (HB).

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Why newswires are killing PR

Posted on: 2012-09-03 in Opinion   |   Tagged: client relations journalist relations newswire newswires pr newswire


TopLine's Luke Budka (@lukebudka) questions the role of newswires in PR. Are they a vital resource or just a drain on clients' budgets? Why not post a comment and let us know your thoughts?

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The death of print advertising is bad for PR

Posted on: 2012-07-16 in Opinion   |   Tagged: b2b pr pr and advertising


By Heather Baker, @TopLineFounder

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Top 50 UK PR Blogs 2012

Posted on: 2012-07-02 in Opinion   |   Tagged: pr blog ranking uk pr blog


A ranking of the UK's top 50 PR Blogs.

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Top 50 UK PR Blogs FAQs

Posted on: 2012-07-02 in Opinion   |   Tagged: blog ranking pr blogs uk


Information on how we compiled our ranking of the Top 50 UK PR Blogs.

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THIS is what industry bodies should be doing

Posted on: 2012-05-19 in Opinion   |   Tagged: b2b pr cipr wikipedia editing wikipedia edits


Heather Baker (@TopLineFounder) comments on the CIPR's new best practice guidelines for using Wikipedia.

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UK Agency Awards Winner 2016

About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.

 

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