Top tips to maximise exposure at events

Posted on: 2018-03-20 in How To


Pamela Badham, PR Director from Mum’s Enterprise Roadshow shares some of her top tips for maximising the value of PR at exhibitions.

 

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The value of PR in a digital world

Posted on: 2018-03-05 in Opinion


Ruth Barrows from The Marketing Pod discusses the latest challenges and trends in PR, including the role of digital and the impact it is having on the industry.


 

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Introducing 4MinuteTech

Posted on: 2018-01-16 in Resources


Want to stay up to date with what’s happening in the world of tech? Here’s how you can.


 

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The Beginner’s Guide to a Data-Driven Public Relations Strategy

Posted on: 2017-11-16 in Opinion


Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy...

 

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Implementing a B2B Digital PR Strategy

Posted on: 2017-11-07 in How To


Amy Shaw, Digital PR Manager, Curated Digital outlines how to implement an effective digital B2B PR strategy...

 

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Is an influencer really going to share your content?

Posted on: 2017-10-12 in Opinion


Sylvia Laws, Managing Director, Technical Associates Group provides advice on how to get influencers to share your content. 

 

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Flexibility in PR: How technology makes it possible

Posted on: 2017-09-19 in Opinion


Damian Hanson, co-founder of cloud-based telephony system for agencies, CircleLoop, discusses the need for the PR industry to become more flexible, and how cloud technology can help facilitate this.


 

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Changing regulations from a PR perspective

Posted on: 2017-08-22 in How To


Jonathan Lenz, Account Director at CubanEight explains how to approach regulatory changes from a PR perspective.


 

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Are media opportunities drying up for B2B tech PR?

Posted on: 2017-07-24 in Opinion


Big Ideas Machine Director, James Kaye, investigates the current state of B2B PR and comments on the way forward... 

 

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How is AI impacting the marketer - and the customer?

Posted on: 2017-06-28 in Opinion


Act-On CMO Michelle Huff investigates the impact of AI on the marketing industry and what marketers need to do to keep up with the times.  


 

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About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.

 

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