Don’t do these 8 things when pitching journalists
Posted on: 2013-06-03 in How To | Tagged: how to pitch a journalist journalist pitch pitching journalists
TweetAccount manager David Jamieson (@jamiesondavid) at B2B PR consultancy TopLine Communications, ruminates on common mistakes PRs make when pitching that make a tough job even tougher.
The seven deadly sins of pitching to a national newspaper
Posted on: 2013-05-30 in How To | Tagged: how to pitch a journalist journalist pitch
TweetAlex Singleton (@alexsingletonuk), a former newspaper journalist, is author of the forthcoming book The PR Masterclass. Here he explains some of the mistakes PR practitioners make when pitching to the nationals.
Tax – hate the playa or the game?
Posted on: 2013-05-24 in Opinion | Tagged: google simon brooks tax
TweetSimon Brooks (@smnjbrks), Senior Account Director at MSL London, argues that despite high profile criticism, Google has done well in advancing its arguments on tax
Using rapid surveys for PR newsjacking
Posted on: 2013-05-23 in Resources | Tagged: pr case study
TweetA case study demonstrating how CloudNine PR used newsjacking in the launch PR for new, rapid online survey company, Usurv. By Uday Radia (@Uday_CloudNine)
PR gets slippery for oil giants
Posted on: 2013-05-15 in Opinion | Tagged: industry watch jess matthias
TweetJess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, addresses this week's oil industry PR nightmare.
Succession planning in a ‘nation of wastrels’
Posted on: 2013-05-11 in Opinion | Tagged: aimee postle industry watch
TweetAimee Postle (@AimeePostle) argues that communications professionals should be involved in succession planning from the outset – rather than being left to communicate the outcome after the fact.
Girls on top
Posted on: 2013-05-08 in Opinion | Tagged: industry watch lucy davies
TweetLucy Davies (@LucyDesaDavies) describes a bleak picture for women in technology.
Cycling – a one way route to PR success
Posted on: 2013-05-03 in Opinion | Tagged: fran winn industry watch
TweetThe Prime Minister’s cycling campaign steps up a gear. By Fran Winn (@FranWinn) of OPR.
Primark under the spotlight in Bangladesh
Posted on: 2013-04-30 in Opinion | Tagged: industry watch
TweetJulian Rea (@julianrea), Executive Director at CitySavvy, explains how in one 155-word statement Primark repositioned itself from callous corporate exploiter of the poor, to the only one brave enough to recognise its moral duty to help victims of the Bangladesh garment factory disaster.
Rotten Apples? Reporting bad news in the papers
Posted on: 2013-04-26 in Opinion | Tagged: industry watch lisa gillingham
TweetMost business titles went for the low hanging fruit this week when Apple announced its disappointing results, according to Lisa Gillingham (@lisagillingham), Account Director at Bray Leino.
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.
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