Using rapid surveys for PR newsjacking
Posted on: 2013-05-23 in Resources | Tagged: pr case study
TweetA case study demonstrating how CloudNine PR used newsjacking in the launch PR for new, rapid online survey company, Usurv. By Uday Radia (@Uday_CloudNine)
PR gets slippery for oil giants
Posted on: 2013-05-15 in Opinion | Tagged: industry watch jess matthias
TweetJess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, addresses this week's oil industry PR nightmare.
Succession planning in a ‘nation of wastrels’
Posted on: 2013-05-11 in Opinion | Tagged: aimee postle industry watch
TweetAimee Postle (@AimeePostle) argues that communications professionals should be involved in succession planning from the outset – rather than being left to communicate the outcome after the fact.
Girls on top
Posted on: 2013-05-08 in Opinion | Tagged: industry watch lucy davies
TweetLucy Davies (@LucyDesaDavies) describes a bleak picture for women in technology.
Cycling – a one way route to PR success
Posted on: 2013-05-03 in Opinion | Tagged: fran winn industry watch
TweetThe Prime Minister’s cycling campaign steps up a gear. By Fran Winn (@FranWinn) of OPR.
Primark under the spotlight in Bangladesh
Posted on: 2013-04-30 in Opinion | Tagged: industry watch
TweetJulian Rea (@julianrea), Executive Director at CitySavvy, explains how in one 155-word statement Primark repositioned itself from callous corporate exploiter of the poor, to the only one brave enough to recognise its moral duty to help victims of the Bangladesh garment factory disaster.
Rotten Apples? Reporting bad news in the papers
Posted on: 2013-04-26 in Opinion | Tagged: industry watch lisa gillingham
TweetMost business titles went for the low hanging fruit this week when Apple announced its disappointing results, according to Lisa Gillingham (@lisagillingham), Account Director at Bray Leino.
Beat your bitchy boss to it: a note on resigning with style
Posted on: 2013-04-24 in Resources | Tagged: bitchy boss communications how to how to manage people effectively legacy resignation letter
TweetAn open letter from @Adam_Ketterer (senior account manager at B2B public relations agency TopLine Communications) to the readers of the B2B PR Blog.
What's Next? Why M & S Need Something Exceptional to Talk About
Posted on: 2013-04-18 in Opinion | Tagged: industry watch
TweetSimon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.
PR in the time of #Thatcher
Posted on: 2013-04-12 in Opinion | Tagged: industry watch jess matthias
TweetIf there is such thing as an ordinary week, this week has certainly not been one, by Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency, Wordville.
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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