An interview with Francesca James

Posted on: 2012-09-12 in Resources   |   Tagged: b2b journalist b2b pr francesca james fresh business thinking how to pitch a journalist journalist interview pitching journalists techbubbles technology pr

@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.

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Social media over-sharing: journalists, you should know better.

Posted on: 2012-09-10 in Steaming Barrel   |   Tagged: journalists oversharing twitter

TopLine's Hannah Stacey @hanstacey has an axe to grind about Twitter over-sharing

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Why newswires are killing PR

Posted on: 2012-09-03 in Opinion   |   Tagged: client relations journalist relations newswire newswires pr newswire

TopLine's Luke Budka (@lukebudka) questions the role of newswires in PR. Are they a vital resource or just a drain on clients' budgets? Why not post a comment and let us know your thoughts?

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An interview with Alex Scroxton

Posted on: 2012-08-21 in Journo interviews   |   Tagged: alex scroxton b2b journalist how to pitch a journalist journalist interview pitching journalists technology pr

TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at, about the evolution of tech industry media and the best ways to pitch to it.

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The American PR industry

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr digital wars newseum paul roetzer pr prsa usa

Summary of all our posts on the US PR industry

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PR in the USA

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr paul roetzer pr usa

Best practice from across the pond. By @TopLineFounder

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The PR Society of America

Posted on: 2012-08-14 in Resources   |   Tagged: prsa

The UK market has a lot to learn from the society across the pond.

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You only have to be mildly not-crap to stand out from this crowd

Posted on: 2012-08-13 in Steaming Barrel   |   Tagged: b2b pr pr jobs

@TopLineFounder despairs at the quality of applications to an internship role.

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What you need to know about the US media

Posted on: 2012-08-07 in Resources   |   Tagged: b2b pr media usa

By @TopLineFounder

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Book Review: Digital Wars: Apple, Google, Microsoft and the battle for the internet

Posted on: 2012-08-07 in Resources   |   Tagged: america charles arthur usa

The three American companies that have shaped the technology industry - as part of our series on the US of A. By @TopLineFounder

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About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.


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