Why newswires are killing PR

Posted on: 2012-09-03 in Opinion   |   Tagged: client relations journalist relations newswire newswires pr newswire

TopLine's Luke Budka (@lukebudka) questions the role of newswires in PR. Are they a vital resource or just a drain on clients' budgets? Why not post a comment and let us know your thoughts?

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An interview with Alex Scroxton

Posted on: 2012-08-21 in Journo interviews   |   Tagged: alex scroxton b2b journalist how to pitch a journalist journalist interview microscope.co.uk pitching journalists technology pr

TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at Microscope.co.uk, about the evolution of tech industry media and the best ways to pitch to it.

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The American PR industry

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr digital wars newseum paul roetzer pr prsa usa

Summary of all our posts on the US PR industry

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PR in the USA

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr paul roetzer pr usa

Best practice from across the pond. By @TopLineFounder

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The PR Society of America

Posted on: 2012-08-14 in Resources   |   Tagged: prsa

The UK market has a lot to learn from the society across the pond.

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You only have to be mildly not-crap to stand out from this crowd

Posted on: 2012-08-13 in Steaming Barrel   |   Tagged: b2b pr pr jobs

@TopLineFounder despairs at the quality of applications to an internship role.

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What you need to know about the US media

Posted on: 2012-08-07 in Resources   |   Tagged: b2b pr media usa

By @TopLineFounder

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Book Review: Digital Wars: Apple, Google, Microsoft and the battle for the internet

Posted on: 2012-08-07 in Resources   |   Tagged: america charles arthur usa

The three American companies that have shaped the technology industry - as part of our series on the US of A. By @TopLineFounder

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US Politics Explained

Posted on: 2012-08-07 in Resources   |   Tagged: b2b pr us election usa

By @TopLineFounder

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UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].


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