US Politics Explained

Posted on: 2012-08-07 in Resources   |   Tagged: b2b pr us election usa

By @TopLineFounder

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A comparison of the top media databases - Part 2

Posted on: 2012-08-06 in Resources   |   Tagged: cisionpoint

An update to our review of Cision Point, following a number of recent changes to their system.

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Dear US Government, Thanks

Posted on: 2012-08-02 in Resources   |   Tagged: b2b pr pr in america us pr agency

Our first B2B PR country focus will be on the USA

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Further to our media database comparison

Posted on: 2012-07-29 in Resources

By Heather Baker, @ToplineFounder

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A comparison of the top media databases

Posted on: 2012-07-25 in Resources   |   Tagged: cision features exec gorkana media atlas

TopLine’s @JimBeckham, @TopLineFounder and @Charloot compare four of the leading media databases on the market.

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Nice book, can I join your panel?

Posted on: 2012-07-24 in Resources   |   Tagged: book review cipr social media

@TopLineFounder reviews the CIPR’s latest book: Share This: The social media handbook for PR

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The media database-off

Posted on: 2012-07-16 in Resources   |   Tagged: cisionpoint featuresexec gorkana media atlas

TopLine’s Jim Beckham (@JimBeckham) introduces the concept of subscription media databases.

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The death of print advertising is bad for PR

Posted on: 2012-07-16 in Opinion   |   Tagged: b2b pr pr and advertising

By Heather Baker, @TopLineFounder

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Case study: The effect of late payment on SMEs

Posted on: 2012-07-11 in Examples   |   Tagged: b2b pr b2b pr case study case study graydon weber shandwick

Recent work by Weber Shandwick, on behalf of their client Graydon UK, took the financial woes of small businesses to the UK’s business leaders. Compiled by @jimbeckham.

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About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.


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