A comparison of the top media databases - Part 2

Posted on: 2012-08-06 in Resources   |   Tagged: cisionpoint

An update to our review of Cision Point, following a number of recent changes to their system.

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Dear US Government, Thanks

Posted on: 2012-08-02 in Resources   |   Tagged: b2b pr pr in america us pr agency

Our first B2B PR country focus will be on the USA

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Further to our media database comparison

Posted on: 2012-07-29 in Resources

By Heather Baker, @ToplineFounder

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A comparison of the top media databases

Posted on: 2012-07-25 in Resources   |   Tagged: cision features exec gorkana media atlas

TopLine’s @JimBeckham, @TopLineFounder and @Charloot compare four of the leading media databases on the market.

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Nice book, can I join your panel?

Posted on: 2012-07-24 in Resources   |   Tagged: book review cipr social media

@TopLineFounder reviews the CIPR’s latest book: Share This: The social media handbook for PR

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The media database-off

Posted on: 2012-07-16 in Resources   |   Tagged: cisionpoint featuresexec gorkana media atlas

TopLine’s Jim Beckham (@JimBeckham) introduces the concept of subscription media databases.

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The death of print advertising is bad for PR

Posted on: 2012-07-16 in Opinion   |   Tagged: b2b pr pr and advertising

By Heather Baker, @TopLineFounder

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Case study: The effect of late payment on SMEs

Posted on: 2012-07-11 in Examples   |   Tagged: b2b pr b2b pr case study case study graydon weber shandwick

Recent work by Weber Shandwick, on behalf of their client Graydon UK, took the financial woes of small businesses to the UK’s business leaders. Compiled by @jimbeckham.

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Book Review: Yes! 50 secrets from the science of persuasion

Posted on: 2012-07-09 in Resources   |   Tagged: media relations persuasion

The ability to persuade will stand any comms professional in good stead, especially when pitching the media. By Heather Baker, @TopLineFounder

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Book reviews

Posted on: 2012-07-09 in Resources   |   Tagged: book review media relations persuasian

Directory of all the book reviews on the blog.

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About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].


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