How to use PR to create an amazing link building strategy
Posted on: 2016-11-11 in Opinion
TweetStavros Vichos, Head of Marketing at Access Self Storage explains how you can use PR to boost your SEO strategy...
How to build brand trust and content marketing nirvana
Posted on: 2016-10-06 in Opinion
TweetMark Pinnes, Deputy Marketing Director at Flagship Consulting highlights the importance of trust in content marketing...
The B2B PR blog wins a UK Agency Award
Posted on: 2016-09-22
TweetWe’re proud to announce that The B2B PR Blog has won the Best Agency Blog Award at this year’s UK Agency Awards. (Again!)
Start measuring for future success
Posted on: 2016-09-08 in Opinion
TweetMeasuring PR effectiveness involves much more than simply marking time, says Guy Corbet...
The importance of creativity in B2B PR
Posted on: 2016-08-23 in Opinion
TweetIt doesn’t wear its heart on its sleeve, and the businesses involved are rarely household names. So creativity is vitally important in B2B PR to generate awareness amongst press, says Sophie Naylor, Managing Director of Franklin Rae.
Your guide to virtual reality
Posted on: 2016-08-17 in eBooks
TweetBefore you attempt virtual reality, make sure you know what you're doing. Luckily there's a quide for that...
Stop hiding behind your screen!
Posted on: 2016-07-21 in Opinion
TweetTim Bond, Group Head of PR at the DMA urges the next generation of PR professionals to stop relying solely on email communication...
Five PR strategies for your next product launch
Posted on: 2016-06-30 in Opinion
TweetIf you’re serious about getting media coverage, you need to take a much more creative approach than simply sending a press release, says journalist and PR coach Janet Murray...
The rise of 'automated' journalism and what it means for PR
Posted on: 2016-06-22 in Opinion
TweetJargon PR’s Lilian Smit calls on the industry to keep being creative.
Marketing For Millennials: Your B2B PR Needs Adjusting!
Posted on: 2016-05-27 in Opinion
TweetIf you're still using the same marketing tools as 10 years ago, you will be left behind! Bodalgo.com's Armin Hierstetter explains.
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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