Blend it like a marketer
Posted on: 2017-06-06 in Opinion
TweetMarc Duke, non-executive director at brainbroker explains why blended marketing is the way of the future.
The benefits of influencer marketing in B2B
Posted on: 2017-05-19 in Opinion
TweetInfluencer marketing is an important component of B2B PR. Sylvia Laws, MD, Technical Associates Group explains why and how to use it.
5 ways to influence your influencers
Posted on: 2017-03-06 in How To
TweetIn B2B PR, influence is about trust. To build and gain trust from industry experts, stakeholders, and subsequently potential customers there are a number of different marketing tactics you can use:
Marketing technically complex issues to a broader audience
Posted on: 2017-02-14 in Opinion
TweetMWWPR Account Director Devika Mistry explains why B2B PR professionals should on occasion market their content to a broader audience, and how to go about it…
Five key tips for using voice overs to produce a pitch perfect marketing campaign
Posted on: 2017-01-11 in Opinion
Tweetbodalgo.com's Armin Hierstetter knows what you should do to make your next voiceover perfect...
Five reasons why B2B PRs should embrace listicles
Posted on: 2016-12-05 in Opinion
TweetJacki Vause, CEO at Dimoso discusses listicles as a handy tool for B2B PR.
How to use PR to create an amazing link building strategy
Posted on: 2016-11-11 in Opinion
TweetStavros Vichos, Head of Marketing at Access Self Storage explains how you can use PR to boost your SEO strategy...
How to build brand trust and content marketing nirvana
Posted on: 2016-10-06 in Opinion
TweetMark Pinnes, Deputy Marketing Director at Flagship Consulting highlights the importance of trust in content marketing...
The B2B PR blog wins a UK Agency Award
Posted on: 2016-09-22
TweetWe’re proud to announce that The B2B PR Blog has won the Best Agency Blog Award at this year’s UK Agency Awards. (Again!)
Start measuring for future success
Posted on: 2016-09-08 in Opinion
TweetMeasuring PR effectiveness involves much more than simply marking time, says Guy Corbet...
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.
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