5 ways to influence your influencers
Posted on: 2017-03-06 in How To
TweetIn B2B PR, influence is about trust. To build and gain trust from industry experts, stakeholders, and subsequently potential customers there are a number of different marketing tactics you can use:
Marketing technically complex issues to a broader audience
Posted on: 2017-02-14 in Opinion
TweetMWWPR Account Director Devika Mistry explains why B2B PR professionals should on occasion market their content to a broader audience, and how to go about it…
Five key tips for using voice overs to produce a pitch perfect marketing campaign
Posted on: 2017-01-11 in Opinion
Tweetbodalgo.com's Armin Hierstetter knows what you should do to make your next voiceover perfect...
Five reasons why B2B PRs should embrace listicles
Posted on: 2016-12-05 in Opinion
TweetJacki Vause, CEO at Dimoso discusses listicles as a handy tool for B2B PR.
How to use PR to create an amazing link building strategy
Posted on: 2016-11-11 in Opinion
TweetStavros Vichos, Head of Marketing at Access Self Storage explains how you can use PR to boost your SEO strategy...
How to build brand trust and content marketing nirvana
Posted on: 2016-10-06 in Opinion
TweetMark Pinnes, Deputy Marketing Director at Flagship Consulting highlights the importance of trust in content marketing...
The B2B PR blog wins a UK Agency Award
Posted on: 2016-09-22
TweetWe’re proud to announce that The B2B PR Blog has won the Best Agency Blog Award at this year’s UK Agency Awards. (Again!)
Start measuring for future success
Posted on: 2016-09-08 in Opinion
TweetMeasuring PR effectiveness involves much more than simply marking time, says Guy Corbet...
The importance of creativity in B2B PR
Posted on: 2016-08-23 in Opinion
TweetIt doesn’t wear its heart on its sleeve, and the businesses involved are rarely household names. So creativity is vitally important in B2B PR to generate awareness amongst press, says Sophie Naylor, Managing Director of Franklin Rae.
Your guide to virtual reality
Posted on: 2016-08-17 in eBooks
TweetBefore you attempt virtual reality, make sure you know what you're doing. Luckily there's a quide for that...
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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