THIS is what industry bodies should be doing

Posted on: 2012-05-19 in Opinion   |   Tagged: b2b pr cipr wikipedia editing wikipedia edits

Heather Baker (@TopLineFounder) comments on the CIPR's new best practice guidelines for using Wikipedia.

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An interview with Adrian Bridgwater

Posted on: 2012-05-19 in Resources   |   Tagged: b2b pr journalist interview journalist relations media pitch

Technology journalist Adrian Bridgwater (@ABridgWater) took some time out from the ‘deadline vortex’ to answer @Adam_Ketterer’s questions about his work and to discuss how PR professionals can interact better with journalists like him.

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An interview with Amy Baker

Posted on: 2012-05-19 in Resources   |   Tagged: amy baker education pr journalist interview journalist relations media pitch

The editor of The PIE tells TopLine's @LukeBudka what she wants to hear from education PR agencies.


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An interview with Calum Di Lieto

Posted on: 2012-05-19 in Resources   |   Tagged: ask grapevine hr b2b pr calum di lieto employment pr hr pr journalist interview journalist relations media pitch

The Deputy Editor at askGrapevineHR Magazine speaks to TopLine's Hannah Stacey about getting coverage in his mag.

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An interview with Matt Cartmell

Posted on: 2012-05-17 in Resources   |   Tagged: journalist interview journalist relations matt cartmell media pitch pr week

News Editor at PR Week / talks to TopLine’s Heather Baker about working with PR people.

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Journalist interviews

Posted on: 2012-05-16 in Resources   |   Tagged: how to pitch a journalist journalist pitch media relations

Directory of all the journalist interviews on the B2B PR Blog

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Our media relations posts

Posted on: 2012-05-16 in How To   |   Tagged: b2b pr how to pr

Directory of all the posts on conducting media relations on the blog.

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B2B PR case studies

Posted on: 2012-05-16 in Examples   |   Tagged: b2b pr case study case study pr case study

Directory of all the B2B PR case studies on the B2B PR Blog.

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B2B PR Case Study: Energy Round Table

Posted on: 2012-05-15 in Examples   |   Tagged: david spencer percival energy pr case study fiona harvey lord chris smith renewable energy round table spencer ogden

A live panel discussion on the future of renewable energy developed for energy recruiter, Spencer Ogden

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I hereby declare the steaming barrel open for business

Posted on: 2012-05-14 in Steaming Barrel   |   Tagged: bad pr bad pr examples pr fail

By Heather Baker, @TopLineFounder

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About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].


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