Our media relations posts

Posted on: 2012-05-16 in How To   |   Tagged: b2b pr how to pr

Directory of all the posts on conducting media relations on the blog.

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B2B PR case studies

Posted on: 2012-05-16 in Examples   |   Tagged: b2b pr case study case study pr case study

Directory of all the B2B PR case studies on the B2B PR Blog.

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B2B PR Case Study: Energy Round Table

Posted on: 2012-05-15 in Examples   |   Tagged: david spencer percival energy pr case study fiona harvey lord chris smith renewable energy round table spencer ogden

A live panel discussion on the future of renewable energy developed for energy recruiter, Spencer Ogden

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I hereby declare the steaming barrel open for business

Posted on: 2012-05-14 in Steaming Barrel   |   Tagged: bad pr bad pr examples pr fail

By Heather Baker, @TopLineFounder

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An interview with Sara Yirrell

Posted on: 2012-05-14 in Resources   |   Tagged: crn journalist interview media pitch media relations sara yirrell

The editor of CRN, the UK’s leading channel publication, talks to TopLine’s Luke Budka about being pitched.   


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An interview with DeeDee Doke

Posted on: 2012-05-14 in Resources   |   Tagged: b2b pr deedee doke journalist interview journalist pitch media relations recruiter magazine

The editor of Recruiter and Recruiter.co.uk answers @Charloot's questions on being pitched. 


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Commissioning surveys FAQs

Posted on: 2012-05-14 in How To   |   Tagged: b2b pr commission survey omnibus reseach

Answers to your questions about commissioning research. 

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Consumer omnibus surveys for B2B organisations

Posted on: 2012-05-14 in How To

Why a B2B organisation would comission a consumer omnibus survey.

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Using research in B2B PR

Posted on: 2012-05-14 in How To   |   Tagged: b2b pr commission survey research survey

An overview of commissioning research for B2B PR.

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How to pitch a story to the media

Posted on: 2012-05-14 in How To   |   Tagged: b2b pr journalist relations media pitch media relations

If you want your B2B PR campaign to succeed, you need to be able to pitch your stories to the media. This guide talks you through the process.

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About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.


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