How not to brief a PR agency
Posted on: 2015-11-27 in Steaming Barrel
TweetTopLine founder Heather Baker on the worst, most suspicious "lead" she's ever received.
Your guide to appointing a PR agency
Posted on: 2015-11-11 in eBooks | Tagged: pr agency
TweetWe've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.
UK marketers are facing a stress epidemic
Posted on: 2015-10-30 in Opinion
TweetWorkfront's Jada Balster writes about how giving marketers increased visibility can alleviate stress.
TopLine Comms’ Tips for Pitching the BBC
Posted on: 2015-10-27 in Resources
TweetLooking to pitch the Big Bad Beeb? You'll want to be prepared. Read TopLine Comms' top tips before you hit 'send'!
57 things I’ve learned about running an agency
Posted on: 2015-10-12 in Opinion
TweetOver seven years in the PR and comms game, B2B PR Blog editor Heather Baker has seen things you wouldn't believe. The hard bit was cutting this down to just 57...
B2B PR Specialists wanted dead or alive!
Posted on: 2015-10-05 in Resources
TweetAre you a B2B PR specialist? Then we want you!
Thought Leadership and B2B PR
Posted on: 2015-07-06 in How To
TweetPaul Lindsell of MindMetre Research goes spelunking in the caves of B2B thought leadership.
A Journalist's View of Marketing and PR
Posted on: 2015-06-19 in Opinion | Tagged: b2bpr comms journalism marketing pr
TweetGail Downey, Media Director at Onyx PR, provides a journalist's perspective on the difference between Marketing and PR.
What makes a great PR or marketing graduate?
Posted on: 2015-05-29 in Opinion | Tagged: b2b pr graduate jobs graduates marketing pr recruiting
TweetNick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.
Wanted! Media Relations Specialist
Posted on: 2015-03-31
TweetTopLine Comms needs a media relations specialist to revolutionise our approach to dealing with the media. Could it be you?
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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