“Dear PR people”: using tech to become pitch perfect
Posted on: 2016-02-09 in How To
TweetAre you annoying journalists? Bullhorn's Peter Linas says the right tech can have them singing your praises.
The ONE question you should ask any potential employer… Advice for ambitious people only!
Posted on: 2016-01-08 in Opinion
TweetNeed to find the perfect job? B2B PR Blog editor and TopLine Comms CEO Heather Baker gives advice on what to do to make it happen...
How not to brief a PR agency
Posted on: 2015-11-27 in Steaming Barrel
TweetTopLine founder Heather Baker on the worst, most suspicious "lead" she's ever received.
Your guide to appointing a PR agency
Posted on: 2015-11-11 in eBooks | Tagged: pr agency
TweetWe've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.
UK marketers are facing a stress epidemic
Posted on: 2015-10-30 in Opinion
TweetWorkfront's Jada Balster writes about how giving marketers increased visibility can alleviate stress.
TopLine Comms’ Tips for Pitching the BBC
Posted on: 2015-10-27 in Resources
TweetLooking to pitch the Big Bad Beeb? You'll want to be prepared. Read TopLine Comms' top tips before you hit 'send'!
57 things I’ve learned about running an agency
Posted on: 2015-10-12 in Opinion
TweetOver seven years in the PR and comms game, B2B PR Blog editor Heather Baker has seen things you wouldn't believe. The hard bit was cutting this down to just 57...
B2B PR Specialists wanted dead or alive!
Posted on: 2015-10-05 in Resources
TweetAre you a B2B PR specialist? Then we want you!
Thought Leadership and B2B PR
Posted on: 2015-07-06 in How To
TweetPaul Lindsell of MindMetre Research goes spelunking in the caves of B2B thought leadership.
A Journalist's View of Marketing and PR
Posted on: 2015-06-19 in Opinion | Tagged: b2bpr comms journalism marketing pr
TweetGail Downey, Media Director at Onyx PR, provides a journalist's perspective on the difference between Marketing and PR.
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.
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