Who reads the B2B PR Blog? An exercise in developing personas

Posted on: 2013-10-22 in How To   |   Tagged: personas


Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.

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Are your audience’s personality disorders affecting your PR strategies?

Posted on: 2013-10-14 in How To   |   Tagged: b2b pr client persona customer persona how to pr personas


David Jamieson (@JamiesonDavid), Account Manager at B2B PR agency TopLine Communications, looks at how and why developing customer personas is essential to good communications.

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Lazaridis won’t “up the cool factor” at BlackBerry

Posted on: 2013-10-11 in Opinion


Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, argues that BlackBerry needs a cool CEO to get back on track.

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INFOGRAPHIC: The best social media management tools for PR pros

Posted on: 2013-10-08 in Resources


Hannah Stacey (@hanstacey) takes a look at the best tools out there for managing multiple social media accounts.

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31 measurable PR objectives

Posted on: 2013-10-03 in eBooks


Everyone likes a freebie. This free ebook full of measurable PR objectives will enable you to prove the worth of your campaigns to clients, by Heather Baker.

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Guide to PR measurement, metrics and evaluation

Posted on: 2013-09-20 in How To   |   Tagged: pr measurement social media


Our series on how to measure whether your PR campaign is working. Join the debate on Twitter #measurepr or @B2BPRBlog. Written by Heather Baker

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Are we the best business blog in the UK?

Posted on: 2013-09-17 in Opinion


Well, the folks over at the UK social media awards think we might be!

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Getting more customers to your website

Posted on: 2013-09-11 in Opinion   |   Tagged: seo sme marketing


James Wilson, marketing director at XLN Telecom, urges SMEs to wake up and smell the online sales.

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When good news makes the front page

Posted on: 2013-08-09 in Opinion   |   Tagged: account director jess matthias


Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, dishes on the overwhelming positivity of media stories during the silly season.

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About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.

 

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