Email marketing lists: are they worth the money?

Posted on: 2013-08-07 in Examples   |   Tagged: email marketing marketing


Account Executive @sophmackintosh carries out an experiment to find out the value of paid-for address lists for email marketing campaigns

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10 tools and apps that help deliver amazing pitches

Posted on: 2013-08-01 in Resources   |   Tagged: free online tools pr tactics


By Niamh Kinsella (@Niamhlechou), Account Manager at TopLine Communications, a B2B, technology, HR and recruitment, finance and energy PR specialist.

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Top 50 UK PR Blogs 2013

Posted on: 2013-07-18 in Resources   |   Tagged: pr blog ranking pr blogs top 50 pr blogs uk pr blog


Here's our list of top UK PR blogs in 2013. Is yours on the list?

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31 PR tactics that make for memorable campaigns

Posted on: 2013-07-04 in eBooks


Everyone likes a freebie. This free ebook full of cracking PR tactics will give your creative campaigns a little more oomph. By Heather Baker, CEO of B2B inbound marketing agency, TopLine Comms

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Introducing the PR Account Manager’s Handbook

Posted on: 2013-06-27 in eBooks   |   Tagged: pr account management


Now available to download free as an ebook

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The reputational cost of tax avoidance that PR teams need to shout about

Posted on: 2013-06-21 in Opinion   |   Tagged: industry watch jess matthias


Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, recaps on the companies that hit the headlines for all the wrong reasons this week.

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How to end all of the confusion surrounding PR

Posted on: 2013-06-14 in Opinion   |   Tagged: perceptions of pr pr agencies what is pr


Jim Beckham (@JimBeckham) asks what PR has done to deserve all this negativity and misperception.

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Are you the UK’s best PR blogger?

Posted on: 2013-06-13 in Resources   |   Tagged: best pr blogger top 50 pr blogs


Announcing the B2B PR Blog's second annual Top 50 PR Blog Ranking.

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UK Agency Awards Winner 2016

About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.

 

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