Tagged: b2b pr

B2B PR - Let's drop the jargon and increase the creative

Posted on: 2018-11-23 in Opinion   |   Tagged: b2b pr pr jargon


As a B2B PR consultant, it’s easy to get wrapped up in the idea that business-to-business communications predominantly involves white-washed, corporate messaging. And it does, but not to the extent you’d think. Kay Seago, Account Manager at  LEWIS Global Communications, B2B PR agency talks about how PR professionals need a little less jargon and a lot more creativity. 

 

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Creating Topical Relevance in Digital PR

Posted on: 2018-10-22 in Opinion   |   Tagged: b2b marketing b2b pr digital marketing digital pr digital pr lessons pr


Laura Hampton, Head of Marketing & PR at multi-award winning digital agency Impression shares lessons in relevance to guide digital PR strategies.

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What makes a great PR or marketing graduate?

Posted on: 2015-05-29 in Opinion   |   Tagged: b2b pr graduate jobs graduates marketing pr recruiting


Nick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.

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Three steps to Pitch Perfection

Posted on: 2014-04-14 in Opinion   |   Tagged: b2b b2b pr how to pr marketing pr agency london pr strategy working in pr


Alex Young, a Business Director at AAR, talks perfect pitching. 

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5 ways to be boring at a trade show

Posted on: 2014-03-07 in How To   |   Tagged: b2b pr


Are you planning for your next trade show? Don’t make these mistakes!

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The B2B PR Blog named UK’s best business blog

Posted on: 2013-10-28 in Opinion   |   Tagged: b2b pr pr agency london


We’re delighted to announce that the B2B PR Blog has been declared the UK’s best business blog at the 2013 Social Media Communications Awards.

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Are your audience’s personality disorders affecting your PR strategies?

Posted on: 2013-10-14 in How To   |   Tagged: b2b pr client persona customer persona how to pr personas


David Jamieson (@JamiesonDavid), Account Manager at B2B PR agency TopLine Communications, looks at how and why developing customer personas is essential to good communications.

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Become a B2B PR Blog Columnist

Posted on: 2013-03-15 in Opinion   |   Tagged: account director b2b pr


We're looking for Account Directors to blog for us! 

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Setting tongues a-wagging with Cairbre Sugrue

Posted on: 2013-03-04 in How To   |   Tagged: b2b pr pr careers pr leadership


The B2B PR Blog talks leadership with the man in charge at Waggener Edstrom UK (@CairbreUK)

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].

 

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