As a B2B PR consultant, it’s easy to get wrapped up in the idea that business-to-business communications predominantly involves white-washed, corporate messaging. And it does, but not to the extent you’d think. Kay Seago, Account Manager at LEWIS Global Communications, B2B PR agency talks about how PR professionals need a little less jargon and a lot more creativity.
Laura Hampton, Head of Marketing & PR at multi-award winning digital agency Impression shares lessons in relevance to guide digital PR strategies.
Nick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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