Tagged: b2b pr
Impossible to pun without alarming people
Posted on: 2013-02-27 in How To | Tagged: b2b pr pr agency pr careers pr leadership
TweetThe latest post in our PR Leadership Series: An interview with Lara Leventhal (@LaraLeventhal), Managing Director, Eulogy! and Onlinefire
Introducing our PR Leadership Series
Posted on: 2013-01-23 in How To | Tagged: b2b pr pr leadership
TweetPR leadership is tough, but can also be very rewarding. Our PR Leadership Series looks at how some of the best in the industry have done it. By Heather Baker.
Five smashing B2B PR campaigns
Posted on: 2013-01-21 in Examples | Tagged: b2b pr case studies eulogy! hotwire mhp mandate plantronics
TweetThese B2B PR case studies are pretty impressive. By Heather Baker
An interview with Gemma Houltby
Posted on: 2013-01-04 in Journo interviews | Tagged: b2b pr journalist interview journalist relations media pitch public relations
TweetGemma Houltby, editor of Incentive and Motivation chats to TopLine’s Hannah Codrington (@HannahCod) about being pitched.
Are you a good account manager?
Posted on: 2012-09-21 in How To | Tagged: b2b pr pr account management pr account manager
TweetThis post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook. By @TopLineFounder.
Skills for the digital age account manager
Posted on: 2012-09-19 in How To | Tagged: account management b2b pr pr account manager
TweetThis post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook. By @TopLineFounder.
The account manager role
Posted on: 2012-09-18 in How To | Tagged: b2b pr pr account management pr account manager
TweetThis post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook. By @TopLineFounder.
An interview with Francesca James
Posted on: 2012-09-12 in Resources | Tagged: b2b journalist b2b pr francesca james fresh business thinking how to pitch a journalist journalist interview pitching journalists techbubbles technology pr
Tweet@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.
The American PR industry
Posted on: 2012-08-17 in Resources | Tagged: b2b pr digital wars newseum paul roetzer pr prsa usa
TweetSummary of all our posts on the US PR industry
PR in the USA
Posted on: 2012-08-17 in Resources | Tagged: b2b pr paul roetzer pr usa
TweetBest practice from across the pond. By @TopLineFounder
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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