Tagged: b2b pr
You only have to be mildly not-crap to stand out from this crowd
Posted on: 2012-08-13 in Steaming Barrel | Tagged: b2b pr pr jobs
Tweet@TopLineFounder despairs at the quality of applications to an internship role.
US Politics Explained
Posted on: 2012-08-07 in Resources | Tagged: b2b pr us election usa
TweetBy @TopLineFounder
Dear US Government, Thanks
Posted on: 2012-08-02 in Resources | Tagged: b2b pr pr in america us pr agency
TweetOur first B2B PR country focus will be on the USA
The death of print advertising is bad for PR
Posted on: 2012-07-16 in Opinion | Tagged: b2b pr pr and advertising
TweetBy Heather Baker, @TopLineFounder
Case study: The effect of late payment on SMEs
Posted on: 2012-07-11 in Examples | Tagged: b2b pr b2b pr case study case study graydon weber shandwick
TweetRecent work by Weber Shandwick, on behalf of their client Graydon UK, took the financial woes of small businesses to the UK’s business leaders. Compiled by @jimbeckham.
Setting the channel communications standard
Posted on: 2012-06-28 in Examples | Tagged: b2b pr case study zycko
TweetBy Niamh Kinsella of TopLine Communications @minteressant
Communicating with stakeholders in the channel
Posted on: 2012-06-26 in How To | Tagged: b2b pr channel channel pr var
TweetBy Heather Baker, @TopLineFounder
The IT channel explained
Posted on: 2012-06-25 in How To | Tagged: b2b pr channel pr distributor technology pr var vendor
TweetAny series on channel communications needs to start with an overview of the channel. Heather Baker, whose B2B communications consultancy was recently nominated for CRN’s Channel Marketing Agency of the Year Award, provides an intro to the channel for people in PR.
Embargoes: for immediate release
Posted on: 2012-06-22 in How To | Tagged: b2b pr embargo press release
TweetCharlotte Ward, TopLine Communications, @Charloot explains the concept of a press release embargo.
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.
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