Tagged: b2b pr

What DOES make a news story

Posted on: 2012-06-13 in How To   |   Tagged: b2b pr media release newsworthy press release


Good news stories might be hard to identify, but everyone has one, argues Heather Baker, MD of TopLine Communications. (@TopLineFounder)

Read more


Analyst briefings

Posted on: 2012-06-08 in How To   |   Tagged: analyst briefing analyst relations b2b pr forrester research freeform dynamics gartner industry analysts it analysts quocirca


A guide to setting up analyst briefings, by @TopLineFounder

Read more


Ana-Lists: Building lists of analysts

Posted on: 2012-06-07 in How To   |   Tagged: analyst database analyst list analyst relations b2b pr industry analysts it analysts


In the second of our posts on analyst relations, Hannah Stacey @HanStacey shares her experiences of building lists of analysts.

Read more


An introduction to IT industry analysts

Posted on: 2012-06-06 in How To   |   Tagged: analyst relations b2b pr forrester research freeform dynamics gartner idc industry analysts it analysts quocirca


The first in our series on (IT) industry analyst relations, by @TopLineFounder

Read more


International omnibus surveys

Posted on: 2012-05-30 in How To   |   Tagged: b2b pr international omnibus omnibus reseach omnibus surveys


If a UK consumer omnibus isn’t doing it for you, why not check out one of these international omnibuses (I checked, it’s not omnibi unfortunately). Or, perhaps a niche omnibus is more to your liking?

Read more


Case study: Shared services in the public sector

Posted on: 2012-05-29 in Examples   |   Tagged: b2b pr b2b pr case study midlandhr omnibus surveys


A great example of the use of research in B2B PR via @MidlandHR and @PortfolioComms.

Read more


Niche omnibuses

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr ipsos omnibus omnibus reseach omnibus surveys


A list of niche omnibuses, enabling targeted but affordable research, which can be really useful for B2B PR purposes.

Read more


Research campaigns for B2B PR

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr omnibus surveys research campaigns yougov


Directory of all our posts on conducting research for PR.

Read more


An interview with Tom Victor

Posted on: 2012-05-27 in Resources   |   Tagged: b2b pr gambling media journalist interview media pitch media relations tom victor


The reporter for eGR Online and eGR Magazine talks to TopLine's @Charloot on being pitched.

Read more


The graduate's take on working in PR

Posted on: 2012-05-25 in How To   |   Tagged: b2b pr graduate pr job pr agency london pr london


By Michael Rennett, @michaelrennett

Read more


UK Agency Awards Winner 2016

About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.

 

Read more

Subscribe

Enter your email address to receive our blog feed: