Tagged: media relations

7 Big Mistakes Companies Make When Dealing with the Media

Posted on: 2013-04-03 in How To   |   Tagged: media pitch media relations

By Tom Maddocks, founder and course director at Media Training Associates.

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Book Review: Yes! 50 secrets from the science of persuasion

Posted on: 2012-07-09 in Resources   |   Tagged: media relations persuasion

The ability to persuade will stand any comms professional in good stead, especially when pitching the media. By Heather Baker, @TopLineFounder

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Book reviews

Posted on: 2012-07-09 in Resources   |   Tagged: book review media relations persuasian

Directory of all the book reviews on the blog.

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An interview with Simeon de la Torre

Posted on: 2012-06-18 in Resources   |   Tagged: b2b journalist journalist interview media relations simeon de la torre

Freelance journalist and editor Simeon de la Torre (@SimEditorial) tells us about his working practices and the important relationship between journalists and PRs.

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An interview with Tom Victor

Posted on: 2012-05-27 in Resources   |   Tagged: b2b pr gambling media journalist interview media pitch media relations tom victor

The reporter for eGR Online and eGR Magazine talks to TopLine's @Charloot on being pitched.

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Journalist interviews

Posted on: 2012-05-16 in Resources   |   Tagged: how to pitch a journalist journalist pitch media relations

Directory of all the journalist interviews on the B2B PR Blog

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An interview with Sara Yirrell

Posted on: 2012-05-14 in Resources   |   Tagged: crn journalist interview media pitch media relations sara yirrell

The editor of CRN, the UK’s leading channel publication, talks to TopLine’s Luke Budka about being pitched.   


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An interview with DeeDee Doke

Posted on: 2012-05-14 in Resources   |   Tagged: b2b pr deedee doke journalist interview journalist pitch media relations recruiter magazine

The editor of Recruiter and Recruiter.co.uk answers @Charloot's questions on being pitched. 


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How to pitch a story to the media

Posted on: 2012-05-14 in How To   |   Tagged: b2b pr journalist relations media pitch media relations

If you want your B2B PR campaign to succeed, you need to be able to pitch your stories to the media. This guide talks you through the process.

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About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder of TopLine Comms, and inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].


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