Tagged: personas

Who reads the B2B PR Blog? An exercise in developing personas

Posted on: 2013-10-22 in How To   |   Tagged: personas


Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.

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Are your audience’s personality disorders affecting your PR strategies?

Posted on: 2013-10-14 in How To   |   Tagged: b2b pr client persona customer persona how to pr personas


David Jamieson (@JamiesonDavid), Account Manager at B2B PR agency TopLine Communications, looks at how and why developing customer personas is essential to good communications.

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About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.

 

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